As a member of DCEB Network for Women I attended the talk given by Lauren Fisher of Simply Zesty last night. OK at the end of the working day and being a Monday I confess to feeling a little under-enthused before heading into the Clarion. My mindset was quite dramatically reversed both on hearing the 20 sec intros of all attending and the presentation by Lauren. The women attending embody the meaning of self-starter and I was inspired by the variety and creativity of businesses which have been developed in recent years and are now forging to use every avenue to make sure their venture continues to grow in these tough times.

Social Media in itself provides us with a mass of tools to use in developing a companies online presence. Lauren likened the aim of all this to amounting "site real estate". It seems it may be easier to make your product "hot property" online with the right planning, brand image, targeted communication and time...

Many people in the room felt Linkedin was a good resource and can lead to potential contacts and down the line possible contracts. Newsletters, Blogs, Twitter and Facebook can also be valuable but the Golden Rule seems to be make sure communication is connected, each should serve as an outlet which leads back to the website. Also "measure, measure and measure again" the results (traffic to your site) you are achieving from your efforts. Social Media tools are free so you're not bound for life and again it may suit you better to pick the best to engage your target audience rather than throwing the whole kit and caboodle into the cart!

Posted in www.oneriot.com, www.irishblogs.ie, www.blogpulse.com, Trendistic.com, Social Media, Simply Zesty, Network for Women, Lauren Fisher, http://ie.linkedin.com/in/dawncolescapegoat, Dublin City Enterprise Board

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