Insomnia has established and run numerous successful coffee shops throughout Ireland but despite multiple enquiries had never offered a franchise option. When this policy changed Insomnia realised that they needed a promotional brochure to offer potential franchisees.
After reviewing several potential locations, we chose a suitable Insomnia store to organise a photo shoot with photographer Brendan Duffy. In conjunction with Brendan we art directed the photo shoot and this formed the basis of the imagery for the franchise brochure. It was important that the imagery looked as authentic as possible and that the brochure would excite and inspire prospective franchisees. With this in mind the design was clean and fresh while still facilitating the presentation of the relevant information.
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