Logo & Branding, Signage & Display Design, Menu Design, Advertising
Sole Restaurant had previously been a tapas restaurant and when a decision was made to re-imagine the space as a seafood & grill restaurant Scapegoat Design were chosen for the re-branding process. The new restaurant was to be upmarket with no expense spared on the interior fit out and it was essential that the new logo and branding was reflective of this.
Scapegoat Design created a logo that is elegant, yet flexible enough to work across a range of marketing collateral. We also produced the accompanying brand guidelines which outline how the logo should be optimally used in each and every situation. From this the logo was applied to exterior signage and branding, menus, stationery, press advertising, a website and so on. Sole restaurant is now a well-established brand in terms of city centre dining and continues to go from strength to strength.